ANDREA TRIPP

STRATEGIC MARKETING LEADER

Privacy Policy

Last updated: October 17, 2026

This website, andreatripp.com, is Andrea Tripp’s professional portfolio. This policy explains how information is collected and used when you visit the site.

Information collected and how I use it

I use website analytics to understand how visitors find and interact with my website, evaluate its performance, and identify opportunities to improve its content and user experience.

Information collected may include pages visited, interactions, time spent on the site, referring websites, browser and device information, approximate location, and cookie identifiers.

My current use of analytics is limited to evaluating and improving site performance. If I introduce personalized content, I will update this policy and the relevant privacy controls to reflect how it works.

If you contact me by email, I use the information you provide to respond and manage our correspondence.

Cookie policy

This section provides comprehensive information about how I use cookies on my website to enhance your browsing experience and improve website performance, and how cookies may support personalized content if that functionality is introduced.

Cookies are small text files that are stored on your device when you visit my site. They help me understand how visitors interact with my website, allowing me to offer a smoother and more efficient user experience.

In the table below, you will find detailed information about each type of cookie used on this site, its purpose, and how long it remains on your device. I am committed to respecting your privacy and providing transparency about the data collected through cookies.

[Insert the supplied cookie-table shortcode here.]

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

NameDescriptionDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Google Tag Manager

Google Tag Manager simplifies the management of marketing tags on your website without code changes.

Learn more
NameDescriptionDuration
cookiePreferencesRegisters cookie preferences of a user2 years
tdRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.session

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
NameDescriptionDuration
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity

Jetpack Stats

Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.

Learn more
NameDescriptionDuration
tk_aiStores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor.Session in wp-admin; up to 5 years on the frontend
tk_qsQueues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent.30 minutes
tk_tcUsed once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back.Session (deleted immediately after use)
tk_aipStores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized.Up to 5 years

Google Analytics and Tag Manager

This site uses Google Analytics to measure website traffic and engagement. Google Analytics uses cookies and related technologies to collect and process information about visits. Google Tag Manager is used to manage analytics tags on the site.

Learn more about how Google uses information from sites that use its services and read Google’s Privacy Policy.

Your cookie choices

You can manage your preferences using the cookie controls available on this site. You can also block or delete cookies through your browser settings. Blocking some cookies may affect website features or embedded content.

Google offers a Google Analytics opt-out browser add-on for supported browsers. This does not control all services used by this website.

Hosting and embedded content

This website is hosted by WordPress.com, operated by Automattic. The hosting service may process technical information, including IP addresses and request logs, to deliver the website, maintain security, and operate its services. See Automattic’s Privacy Notice for Visitors to Our Users’ Sites.

Embedded content, such as YouTube videos, may collect information or use cookies when it loads or when you interact with it. External websites have their own privacy policies.

Information sharing and retention

Service providers process information as needed to host this website, provide analytics, and deliver embedded content. Information may be processed in countries other than your own.

I retain information only as long as reasonably needed for the purposes described in this policy. Analytics retention depends on the service’s settings, and hosting providers manage their own operational records.

Questions and privacy requests

Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of your personal information.

For questions or requests, contact andreatripp207@gmail.com.

Updates to this policy

I may update this policy as the website or its services change. The date above reflects the latest revision.