Portfolio
I create meaningful brand experiences through strategy, storytelling, digital design, and content. My work blends creativity, technology, and user-centered thinking to help organizations connect with the people they serve and inspire action across every touchpoint.
Brand strategy & identity
Researched, wrote, and designed a brand identity system that established a consistent voice, visual language, and communications framework across marketing and institutional materials.
Social media storytelling
Social media is about telling stories and building connections. Through strategic content across our social channels, I showcased student experiences, celebrated achievements, and connected with audiences.
Print & digital experience design
Designed a sustainable, compostable fulfillment experience that blended tactile brand storytelling with digital engagement through QR codes, personalized messaging, and audience-specific content.
Digital experience UX design
Welcomed students with a fresh, engaging orientation experience designed to build confidence, foster connection, and simplify the transition to university life.
Brand character development
Developed “Spruce,” a nature-inspired mascot concept that embodies Unity’s environmental mission and connects with students through playful, relatable storytelling.
Website rebuild & redesign
Led a full website transformation from Drupal to WordPress through strategic UX, student-centered design, content development, increasing user engagement by 70% year over year.
Customer journey strategy
Created personalized email journeys that guide prospective students from inquiry to enrollment, increasing engagement and conversion through automation and storytelling.
Gen-Z email marketing
Developed an audience-centered email strategy for the University of Southern Maine that increased open rates by 44% and contributed to a 5% rise in applications.
Blog writing
Wrote enrollment-driven blogs for Unity’s Career Edge programs and community-focused posts for Digital Collegium, illustrating my ability to craft compelling narratives that engage readers and strengthen brand presence.
